Ferrari’s 70th birthday

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2017 was the year that celebrated the 70th birthday of the first Ferrari to be built at the Maranello plant, the 125 S.

Countless events were organised during the year, culminating in the weekend from 8 to 10 September, when a long parade of some of the finest Ferrari models built by the company from 1947 to the present drove through the streets of the town. Cars which shaped the history of motoring provided a wonderful spectacle for the Ferrari community and all motoring fans. The cars crossed the town centre before entering the Ferrari plant and proceeding to the Fiorano Circuit for the official celebrations.

A special weekend, in which more than 4,000 customers from all over the world and almost a thousand cars converged on the circuit on which all Ferrari cars are baptised. An ideal celebration for the brand, at the end of a year involving a cycle of events in 60 countries. Memorable moments included the concours d’élegance prize-giving, the auction and the Rosso 70 show: opened with a greeting from Ferrari president Sergio Marchionne: the performance recounted Enzo Ferrari’s vision and his dreams, which have come true in everything Ferrari stands for worldwide.

Maranello town council also organised a number of initiatives during the year as part of the Ferrari anniversary celebrations.

On 18 February, Enzo Ferrari’s birthday, it arranged an evening with sports journalist Leo Turrini and engineer Marco Forghieri, who were amongst his closest associates for years, to recall a man who played a leading role in Italy’s transition from a country with a largely farming-based economy to an industrial powerhouse.

On 8 May, the streets of Maranello welcomed the “Ferrari Cavalcade”, the travelling parade of over a hundred Ferrari cars from all over the world. The event was open to the most loyal customers and collectors who share their passion for the Prancing Horse with visits to some of Italy’s most beautiful landscapes every year. A fine opportunity to celebrate Ferrari and to promote Italy’s peerless beauty, tradition and culture with its international clientèle.

The 2017 edition of the Notte Rossa was a worthy celebration of the automotive constructor’s 70th birthday, with a long parade of splendid Ferrari cars invading the town’s streets, to the joy of thousands of fans.

To mark the occasion, on 10 June the Mabic Library inaugurated the exhibition Questa mia terra (“This Land of Mine”), dedicated to the men and women who helped to build the mythical status of Ferrari, which has always had its roots and the source of its strength in Maranello. The exhibition featured documents from the municipality’s historic archive, a rich collection of photographs and a selection of objects and memorabilia such as helmets, models and overalls, all combining, like the dots of a mosaic, to recount a unique epic tale, which still thrills the world and makes an entire area proud. Some of this precious material was made available from the private collections of Maranello residents, who generously contributed to the success of the exhibition.

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